Step One

Initial Meeting: Learning Your Objectives and Establishing your plan

Discussing your needs

Touring your property

Establishing our plan of action

positioning expectations, timing, price

Review of Overall Market

• Market trends and recent market history

• Seasonal considerations

Review of Current Market in Your Specific Neighborhood

• Assessing overall inventory

• Assessing current and possible competition

• List Price to sale price ratios

• Interesting facts and places in your neighborhood that may impact your property value

Review of Subject Property

• Detailed notes of entire property

• History of property

• Distinguishing characteristics

• Strategic pricing and perfecting timeline

• Contract terms

Getting Ready for the Market

Pre-marketing Preparations and Strategy

• Property alterations and staging (if necessary)

• Architectural photography and virtual tours

• Floor plans

• Custom property brochure

• Targeted Media Outlets

• Internet Platforms

Documentation

• Zoning information, pull documented history of your property, financial documentation, condominium documents (if applicable), special assessments (if any), meeting minutes (if applicable)

• Disclosures

Step Two

Introducing the property: making an impactful first impression

• Targeted Print, Brochure, Internet, and Mailing Exposure of your property

• Strategic Public Relations Exposure

• Broker open house luncheon for Cambridge and Somerville agents and agents from surrounding towns

• Weekend Public Open Houses

Showing the Property: How Our Process Achieves The Best Results For You

• Creating the Best First Impression

• Our Team is always available to show your property in person

• We greet everyone with a welcoming smile!

• Assessing and Engaging the Prospective Buyer

• Highlighting Your Property’s Features to their best advantage

• Answering Questions and Handling Objections

• Knowing your property’s competition

• Providing you with timely feedback after all showings

Step Three

Negotiating Offers: A Critical responsibility where our experience counts

• Working effectively with buyer agents

• Encouraging the best offer

• Qualifying the buyer

• Analyzing each offer

• Knowing how to best handle multiple offer situations to maximize your return

• Protecting you

Our guidance between accepted offer and closing day

• Choosing the right real estate attorney

• Representing you at all inspections

• Purchase and sale circulation

• Monitoring buyers mortgage process (if applicable)

• Making sure your property is in compliance with all city regulations

• Obtaining required documentation from the city fire department

• Obtain final water reading

• Gathering all necessary documentation for closing

• Being present for the final walkthrough

The Closing: The day you have been waiting for

• Making sure the closing day goes off without a hitch

• Celebrate your sale

The future: The Carol Kelly Team is always here to help you

We are a resource for any future needs